
Business development is unique to each person. Whether you need
assistance with business development planning, new ideas, business
development skills training, or simply someone to hold you accountable
and bring out the best in you, I have the skills and experience to help you.
The following packages describe the areas most commonly requested by
my clients. A flat fee is charged per package. Package rates vary
depending on the scope of the engagement. Additional coaching on an
on-going or as-needed basis is available at a rate of $195 an hour.
PACKAGES
JUMP STARTING YOUR BUSINESS DEVELOPMENT EFFORTS
- Identify all current contacts (clients, potential clients, referral
sources, professional and personal contacts) that may have
future business development potential
- Identify your individual business development style
- Create action items, consistent with your business development
style, and a timeline for each contact
- Develop or improve your business development lead tracking
and follow up system
- Assess or identify speaking and writing opportunities, for
maximum return on investment
- Develop your elevator pitch
- Identify your added value and get comfortable stating it
- Modify your non-billable time commitments for maximum return
BUILDING BUSINESS IN PREPARATION FOR PARTNERSHIP
- Inventory your current efforts. What’s working? What’s not?
- Develop a plan to expand existing client relationships including
goals, action items and timeline
- Identify potential new business development relationships and
devise a strategy for approaching and growing them
- Maximize your internal relationships. Can you cross-sell?
- Improve your business development lead tracking and follow up
system
- Further develop and work your referral network
- Assess speaking and writing activities for maximum return on
investment
- Distinguish between business development time that is worth it,
and time that is not
AFTER PARTNERSHIP - HOW TO TAKE IT TO THE NEXT LEVEL
- Maximize your existing client base, indentify goals and action
items with a timeline
- Increase your visibility internally and externally
- Leverage your internal relationships to cross sell (if applicable)
- Expand your prospective client base, identify goals and action
items with a timeline
- Grow your referral network – get back in touch with contacts
- Refine your elevator pitch
- Practice asking for the business and stating accomplishments
- Strategize before attending conferences or networking events
- Assess whether your non-billable business development time is
working for you
OVERCOMING FEARS AND BLOCKS
- Identify your business development style
- Find venues for business development that compliment your
style
- Develop your elevator pitch
- Learn to state your added value comfortably
- Learn to ask for the business in a way that feels “right” to you
- Learn to state accomplishments easily
GROWING YOUR SOLO PRACTICE
- Identify or fine tune your niche
- Learn how to state your added value
- Identify action items to grow your current and potential client
base, create an achievable timeframe
- Assess and fine tune your non-billable time
- Find opportunities for increased visibility
- Build a larger referral network
- Put a realistic business development growth plan in place
- Take advantage of the ebb and flow
GROWING FROM SOLO TO SMALL FIRM
- Assess whether managing others is right for you
- Create your vision with goals, action items and timeline
- Develop a plan to generating business to support additional
talent
- Release clients who don’t pay or drain your time/energy
- Hire the talent that compliments your vision
- Re-craft your message so your clients see the value of your
expansion
- Sustain and pace your growth
CAREER TRANSITION
- Assess your motivators for change
- Identify key components to your next job
- Modify your resume to state your experience in terms of your
future position
- Create a compelling cover letter
- Develop a job search strategy
- Practice interviewing skills and stating accomplishments
- Follow up to your advantage
- Maintaining your contacts after you transition
TERMS
50% of package fee is due upon start of engagement, with the remaining
50% balance due at the mid-point of engagement.
Retainer for on-going or as-needed hourly consulting is due in advance of
engagement.
Individual coaching sessions are typically conducted over the phone,
although occasional in-person sessions are advantageous. Travel, when
necessary, is reimbursed by the client unless I am already in the area on
other business.
Small group coaching (6 lawyer maximum) and training is available.
Fees vary depending on scope of engagement and amount of preparation
involved.
Marianne M. Trost 480-225-9367
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"Marianne has helped
me define my business
goals and helped me
create the practical steps
needed to achieve them.
Marianne is a key player
in my strategy for
success."
Helene S. Fenlon Helene S. Fenlon, PLC
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